Quality Function Deployment
Introduction
 | Do you know the Voice of your Customer? |
| Do you translate the customers’ needs into product and service specifications? |
| Do you take a long time to develop new products or services? |
| Do your departments blame each other? |
| Are changing customer needs a problem to you? |
Quality Function Deployment (QFD) is a powerful system to translate the
Voice of Customer into product and service features. QFD encourages cross-functional
teams to improve their internal communications and become intensely customer
focused. This leads to reduced development time and increased customer
satisfaction. QFD also supports Simultaneous Engineering and integrated
product and service development.
Benefits Of Attending The Course
The course enables the delegates to:
| Build a method to design-in quality proactively. |
| Reduce changes in process, product and service development. |
| Identify customer needs before jumping to make major expenditures. |
| Reduce product development time with fewer start-up problems and field
failures. |
| Identify and integrate the Voice of Customer (VOC) into the development
process. |
| Translate the VOC into different levels of activities |
| Reduce
 | Product development time |
| Start-up problems |
| Field failure |
|
Who Should Attend?
QFD integrates all phases of product development to satisfy the Voice
of Customer. It will be most appropriate for those involved in Design,
R&D, Reliability, Maintenance, Quality, Engineering, Manufacturing
and Production. Teams are encouraged to attend for maximum benefit.
Brief Course Outline
| Day 1
(AM) |
Day 1
(PM) |
What is QFD
| What is QFD |
| Benefits of using QFD |
| Voice of Customer |
House of Quality
| Step-by-step approach for using QFD |
| Four Conceptual Phases of QFD |
| Analyze and diagnosis of QFD Charts |
| QFD and TQM |
| QFD and DOE |
|
Defining the Project
| Product Vision Definition |
| Value Delivery Proposition |
| Mission / Scope |
| Project Objectives |
| Checklist for Project Objectives |
| Road Map |
Leading the Project
| Building the right team |
| Team rules and member responsibilities |
| Team talk |
| Project Leader |
|
| Day 2
(AM) |
Day 2
(PM) |
Identifying Customers/Competition
| Market Identification |
| Initial Customer Probes |
| Focus |
| Market Segmentation |
| Segmentation Visualization |
| Voice of Value Table |
|
QFD Decision Making
| Deploying VOC |
| Team Talk |
| Alternative Concept Selection |
| Verifying Product Integrity |
| Process Improvement |
| Matrix Concept |
|
| Day
3 (AM) |
Day
3 (PM) |
Market Research Tools
| Preparing for Market Research |
| Meeting the Customer |
| Analyzing the Data |
| Focus
on Customer Base |
| Methods |
|
Project Management
| Leadership / Execution |
| QFD techniques for large projects |
| Customizing QFD for your project |
| Discussion |
QFD Summary
| Applying QFD templates |
| Managing QFD |
| Conclusion |
|
| 
