Net Promoter Score Introduction
- What is customer Loyalty?
- How do you improve the loyalty of your customers?
- How do you determine which groups need attention to improve their customer loyalty?
Any Organization and Company succeeds by satisfying its customers. Net Promoter
Scores (NPS) are a simple but remarkably effective new method for measuring customer
loyalty. Net Promoter Scores (NPS) are calculated by asking a sample of customers
how likely they would be to recommend a brand to others. The proportion of those
who think it unlikely they would recommend the brand (Detractors) subtracted from
the proportion that are likely to recommend it (Promoters) produces a single number
known as a Net Promoter Score.
Respondents fall into one of three categories:
- Promoters (9 or 10) – customers who are highly likely to recommend a company or
product
- Passives (7 or 8) – satisfied but unenthusiastic customers looking for a better
deal
- Detractors (1 to 6) – people who are less likely to recommend a company or product
NPS is the percentage of promoters minus the percentage of detractors.
Course Objectives:
- Set priorities and measure progress toward the fundamental goals.
- Measure Strong Customer Loyalty.
- The effectiveness of NPS increases with the degree of focus.
- NPS helps you to determine which group need attention to improve their loyalty and
which groups can be leveraged to help grow the company.
Benefits Of Attending The Net Promoter Score Training
The Net Promoter Score training enables the delegates to:
- NPS provide a systematic way to improve your product and market value.
- Easy to calculate customer date
- Helps you to calculate Net Promoter Score.
- NPS is a key to any business strategy is an understanding of your competitors.
- You can see exactly where you are over- and underperforming vs. your key competitors.
- To recommend gap between you and your competitors
- NPS is an Operational systems to support the initiative
- Understanding the financial impact of promoters and detractors on your business
is critical.
- Establish the correlation ship between the NPS and your profit level.
Who Should Attend The Net Promoter Score Training ?
It will be most appropriate for Managers and Department heads involved in Quality
& Assurance, Finance, Marketing Managers, Customer relations managers, Customer
Complaints, Customer service. Multi functional teams are encouraged to attend for
maximum benefit.
Brief The Net Promoter Score Training Outline
Day 1 (AM) |
- Introduction of NPS
- Set up
- How to Enter Customer Data?
- How to Enter Profit Data?
- How to Calculate Net Promoter Score
- Response Graph
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Day 1 (PM) |
- Response by Time
- Time Frame
- Profit Graphs
- How to Calculate Correlation
- Print PDF Report
- Discussion
- Summary
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